This is the first orientation activity and workshop to establish a digital marketing learning space where international students and students from rural area schools receiving equity scholarships can work together to create items that have value added and sell them on the Shopee platform.
In the fifth year, the area’s innovation will be sustained by an increased emphasis on product creation and more community involvement. Ten schools from ten provinces participated in the OBEC Equity scholarship program for lower secondary students. These schools included Ban Than Ying Wipa School in Surat Thani Province, Wat Tha Som School (Khun Sarat Bamrung) in Trat Province, Ban Muang Nadi School in Ubon Ratchathani Province, Khun Yuam Wittaya School Mae Hong Son Province, Dong Sawan Wittaya School Nong Bua Lamphu Province, Ban Na Lao School Maha Sarakham Province, Ban Ya Por School, Tak Province, Phiang Luang 1 School (Ban Tha Ton), Chiang Mai Province, Ban Thung Hong School (Apiwang Wittayalai) Phrae Province, Ban Huai Luek School Chiang Rai Province and high school students from five international schools, including Shrewsbury International School, Rugby School Thailand, St. Andrews International School, Satit Prasarnmit International Program and there is a new school like Ascot International School joins this year.
In the last four years, we have become a part of nine international schools spread throughout thirty provinces and more than forty Thai schools nationwide. In all, the network comprises around 400 educators and learners. Sales of products in every school project through Shopee’s sales channel generate a profit of about one million and five hundred thousand baht, which is then reinvested in Thai schools across the network to serve as a springboard for additional production.
In her introductory remarks, Miss Suchada Chaturaphutpitak, Assistant Manager at Equitable Education Fund (EEF), welcomed the attendees and associated network partners to the event. She gave a brief overview of the project’s beginnings and expressed her hopes that it would help students from both institutions strengthen their vocational abilities as well as their ability to collaborate and learn from one another.
“A ‘Space of cooperation’ and ‘Friendship’ of youth from different backgrounds is the value of the project!” They have come to demonstrate their potential and acquire information, expertise, and life experiences that will help them in the future. Together, digital skills, entrepreneurial abilities, and knowledge of social emotional learning can foster understanding, empathy, giving, and receiving—experiences that are distinct from those gained in a traditional classroom. Through a collaborative network of students, teachers, administrators, school networks, and the private sector, we believe that this activity will serve as the foundation for establishing the goal of ensuring educational equity and expanding the outcomes more widely.”
Director of Corporate Communications at Sea (Thailand), Mrs. Phutthawan Supattanan, expressed her satisfaction at reintroducing the Shopee platform to the project. Working together produced the Digital Marketing course that Equity scholarship recipients will take. Through practical exercises, students will learn the subject, and it is anticipated that they will apply the information they have obtained to carry out and grow the project throughout the community.
“We are dedicated to giving students practical experience in Digital Marketing while imparting knowledge to them. They will discover the components needed to create products that are engaging and satisfy the needs of the intended market, as well as how to start an online store. For items and other tactics, for instance, we have to write stories. They will be well-informed on all of these topics in this project. Also, Shopee now offers a function known as Shopee Live. It was discovered that the most popular items are those related to fashion and consumer goods, particularly those that benefit the community and align with the products that students are creating. As a result, we invite you to experiment with this feature with the aim that you will completely understand it and utilize it to benefit the community by generating income and knowledge. Additionally, once the project is finished, the students can use this information to further the community. We also hope that they will enjoy working on this project and learn new things.”
The head of Senior Rugby School Thailand, MR. Robort Groves stated that the program has expanded annually based on the five years of continuous operations. An intriguing aspect of this is the collaboration amongst global education networks, and schools affiliated with OBEC have established a mechanism for ‘generating possibilities’. Students from two distinct affiliations convened to acquire and share novel proficiencies with one another. International school students contribute their expertise, inventiveness, and engaging resources to the creation of local goods. Schools covered by the OBEC, which are distinct in their lifestyle and regional culture, will offer worthwhile experiences in the meantime. The beauty of the knowledge exchange that both sides will acquire from the first day until the day they spend time together and until the activity finishes, then, is collaboration between two schools that are based on differences.
The purpose of this orientation and workshop is to help students from foreign schools and students from rural region schools establish relationships and foster a cooperative attitude. In addition, by applying knowledge to the cooperative development of local products and selling them on the Shopee platform, the workshop activities aid in laying the groundwork for marketing, brand strategies, and product design and development concepts. These will assist schools and students receiving Equity scholarships to earn revenue.
